What started as a personal DIY project to repurpose clothes that no longer fit developed into globally brand, better known as Maxxx Denim (previously LosoNYC). Loso entered the fashion world ready to shake things up, he is a self taught designer that draws inspiration from his Mexican heritage and Bronx upbringing. He prides himself on the intricacies of his work, which features his own spin on elaborate Japanese sashiko hand stitched embroidery, thought provoking graphics and emphatic branding.